Practical perspectives on what is actually working. No recycled advice, no padding.
Vikas Thakur / / 40 min readLegal pays $8.58 per click. E-commerce pays $1.16. Google Ads CPC rose 12.88% in 2025. Industry-by-industry breakdowns with Australian context — CTR, CPC, conversion rate, and ROAS across 23 sectors.
![SaaS Metrics Benchmarks 2025: Median ARR, NRR & 47 KPIs [2,000 Cos]](/assets/saas-metrics-2025-BRggTqMZ.png)
Vikas Thakur / / 20 min readMedian SaaS ARR growth hit 19–21% in 2025. This is the full benchmark dataset — NRR, CAC payback, Rule of 40, burn multiples — synthesised from 2,000+ companies across 15 sources including KeyBanc, OpenView and ChartMogul.
Vikas Thakur / / 37 min readDigital advertising crossed $1 trillion in 2024. These are the exact benchmarks, costs, and ROI data across 11 major platforms — PPC, social, display, programmatic — to help you build the right budget.
![Link Building Statistics 2025: 117 Data Points [518 SEOs Surveyed]](/assets/link-building-ultimate-stats-2025-DUn-K3LI.png)
Vikas Thakur / / 12 min readYour complete link building database. Raw data from 1,200+ SEO pros, billions of backlinks, and 11.8 million search results. Discover why 60% of searches end without clicks, why digital PR crushes guest posting 3x, and 115 other numbers that separate winners from losers.
![What Percentage of Website Traffic is Mobile in Australia 2025? [Data-Backed Analysis]](/assets/mobile-traffic-australia-CG0cWMjp.png)
Vikas Thakur / / 18 min readAustralian mobile traffic just crossed 50% for the first time. We analysed data from 15+ sources to reveal the real numbers, industry breakdowns, and what this means for your business in 2025.
![Conversion Rates by Industry 2025: 450+ Benchmarks [Complete Guide]](/assets/conversion-rate-statistics-C3o0r8XI.png)
Vikas Thakur / / 21 min readEvery industry-specific conversion rate benchmark you need in one place. Compare your performance against 450+ verified statistics across 57 industries and discover exactly where you stand in 2025.