Free Business Tool
What does a day offline cost your business?
Put in your revenue, your industry and how long the site was down. You get a dollar figure for the sales you lost and the cost of winning customers back.
Calculate Your Downtime Costs
Enter your business details below to get an accurate estimate of how much website downtime costs your Australian business
Business Information
Your Downtime Impact
Enter your business details and click calculate to see your downtime costs
Direct Revenue Loss
Immediate sales impact
Total Business Impact
Including recovery costs
Hourly Revenue
Average per hour
Recovery Cost
Customer win-back expenses
Share Your Results
Share your downtime cost analysis with stakeholders or save for later reference.
Recommended Actions
What your results mean.
The calculator uses Australian market data and industry-specific multipliers. Here is what each part of the total covers.
Direct revenue loss
Sales and transactions you miss while the site is down.
Customer recovery costs
Marketing spend to win back customers who left during an outage.
SEO impact
Search ranking damage and lost organic traffic that can linger after the site is back.
Reputation damage
Lost trust and negative word of mouth.
Do not let downtime eat your revenue.
If the number surprised you, talk to Vikas about keeping your site online.