What we are learning about websites, software and growth.
Practical write-ups on what is working for real businesses, from Vikas and the RockingWeb team.
12% vs 70%: AI in Dentistry Australia's Adoption Gap
Only 12% of Australian dental practices currently use AI tools, while 70% of dentists want to deploy them for patient education, according to BDO Australia. Here is what that gap means for a dental practice's website, chatbot, and marketing copy, not the clinical AI getting most of the attention.
SEO • 13 min
5 AHPRA Rules AI Chatbots Still Get Wrong
Five documented errors keep showing up in AI-generated summaries of AHPRA's cosmetic advertising rules, most of them traced to web content that has not caught up with the 2 September 2025 guideline changes.
Vikas Thakur • 
SEO • 4 min
INP Explained: The 200ms Tap Test for Your Website
Interaction to Next Paint replaced First Input Delay as a Core Web Vital. A good score is 200 milliseconds or less at the 75th percentile, and it watches every click, tap and key press, not just the first one.
Vikas Thakur • 
Privacy • 4 min
Retail and Accounting Made the Top 5 for Data Breaches
The OAIC's July to December 2024 report put health on 121 notifications, then government on 100, finance on 54, legal, accounting and management services on 36, and retail on 34. Here is what the list says about local businesses.
Vikas Thakur • 
Web Development • 4 min
Tap Target Size: WCAG 2.2 Asks for 24px, Not 44px
WCAG 2.2 added a Level AA rule that buttons and links be at least 24 by 24 CSS pixels, with five exceptions. The older 44 pixel rule is Level AAA. Here is how to check your phone menu, call button and footer links.
Vikas Thakur • 
Business Resources • 10 min
$165.6M by 2030: Teledentistry Statistics Australia
Australia's teledentistry market is forecast to reach US$165.6 million by 2030, growing 16.3% a year, according to Grand View Research. Here is the full data on rural access, COVID-era adoption, and what it means for a dental clinic's website.
Vikas Thakur • 
Business Resources • 8 min
27% Margin: Dental Practice Profit in Australia 2026
Established Australian dental practices keep an average 27% margin once every cost is paid, according to the ATO's 2023-24 small business benchmarks. Smaller practices average 39%, and margin narrows as revenue grows.
Vikas Thakur •