Practical perspectives on what is actually working. No recycled advice, no padding.
![$93,900 Fine Per Breach: AHPRA Cosmetic Clinic Advertising Rules 2025 [Compliance Guide]](/assets/ahpra-cosmetic-clinic-marketing-4DeEN0QF.png)
Vikas Thakur / / 8 min readAHPRA's September 2025 guidelines banned testimonials, before/after photos, and brand names for injectable substances. Penalty per breach under the Health Practitioner Regulation National Law is $93,900. Here is what cosmetic clinics can still advertise — and how to do it compliantly.
Vikas Thakur / / 5 min readLegal ads cost $8.67 per click. E-commerce pays $1.16. That's a 650% gap on the same platform. Here are the actual CPC benchmarks for 23 industries in 2025, including Australian market rates.
Vikas Thakur / / 16 min readDiscover shocking PPC adoption rates in Australia. 65% of SMBs now run paid ads, but most waste 61% of their budget on wrong keywords. Here's what Australian businesses actually spend and what really works.
![Facebook Ads Benchmarks 2025: Shopping CTR Surged 146% [Industry Data]](/assets/facebook-ads-benchmarks-2025-DWNLfm9o.png)
Vikas Thakur / / 36 min readThe most expensive Facebook ad click costs $9.78 whilst the cheapest costs just $0.34—a staggering 29X difference. Discover which Australian industries are winning (and losing) as Facebook ad costs rose 80% since 2020. Complete performance data across 20+ industries.
Vikas Thakur / / 39 min readLegal pays $8.58 per click. E-commerce pays $1.16. Google Ads CPC rose 12.88% in 2025. Industry-by-industry breakdowns with Australian context — CTR, CPC, conversion rate, and ROAS across 23 sectors.
![SaaS Metrics Benchmarks 2025: Median ARR, NRR & 47 KPIs [2,000 Cos]](/assets/saas-metrics-2025-BRggTqMZ.png)
Vikas Thakur / / 19 min readMedian SaaS ARR growth hit 19–21% in 2025. This is the full benchmark dataset — NRR, CAC payback, Rule of 40, burn multiples — synthesised from 2,000+ companies across 15 sources including KeyBanc, OpenView and ChartMogul.