Cosmetic Clinic Website Design Australia
Your clinic website is breaking AHPRA rules right now.
98 of 100 Australian cosmetic clinic sites breach TGA advertising rules (Operation Redress, 2024). We build and remediate clinic websites that are testimonial-safe, before/after-compliant, and TGA-aware, and still book consults. We work with clinics across Australia, not just Perth.
Trusted by 50+ Australian businesses
Average project delivery: 6 weeks
The problem
AHPRA changed the rules in September 2025. Most clinic websites have not caught up.
The September 2025 rule change banned testimonials, restricted before/after imagery, and prohibited anything that trivialises risk. If your site still has Google reviews, patient transformations, or special offer timers, you are in breach.
The TGA has separate rules that go further. Naming Schedule 4 prescription products on your website — even just mentioning the brand name — is prohibited under sections 42DL and 42DLB of the Therapeutic Goods Act 1989. Most clinic sites do this on every service page.
A complaint costs you nothing to receive and everything to resolve. AHPRA and the TGA investigate anonymous complaints. One unhappy competitor, one disgruntled ex-patient, one automated compliance scan. The fine is not the worst outcome — the investigation is.
What's included
Three things a compliant clinic website needs.
Compliance-First Architecture
No testimonials, no banned imagery, no named Schedule 4 products, no inducements. Every page reviewed against the AHPRA Guidelines for advertising higher-risk non-surgical cosmetic procedures and the TGA code.
Conversion Without Compliance Risk
A compliant site does not have to be a boring site. Clear service descriptions, before/after with text-only outcomes, consultation CTAs that do not trivialise risk — we know where the lines are.
Built to Rank
Core Web Vitals, schema markup, structured data, and on-page SEO from day one. No separate SEO engagement needed. Your site ranks and converts from launch.
Services
What we do and how it works.
AHPRA Compliance Website Audit
Loom walkthrough of every breach risk. Testimonials, before/after imagery, product naming, inducements — each one mapped to the specific AHPRA or TGA rule. Delivered within 5 business days.
Compliant Clinic Website Build
New website built from the ground up. AHPRA-clean copy, compliant imagery, correct practitioner registration details, proper cooling-off period language.
Compliance Remediation
Existing site already in breach? We go through it systematically: remove banned content, rewrite non-compliant copy, restructure service pages, add required disclosures.
Compliant Growth Campaigns
Google and Meta campaigns written to survive both AHPRA guidelines and platform health-policy restrictions. Same compliance rigour as the website.
How it works
From audit to live site in four steps.
Free Compliance Audit
Send us your URL. We record a Loom walkthrough flagging every advertising-compliance risk and map each one to the specific rule. No sales call required.
Scoped Proposal
You get a fixed-price quote covering exactly what needs to change or be built. No surprises after you sign.
Build and Review
We build or remediate. You review at each stage. AHPRA and TGA rules are cross-checked throughout.
Launch
Your site goes live compliant from day one. We handle DNS, Google Search Console, and schema setup.
Why a Rockingham web developer understands AHPRA compliance
Vikas Thakur spent 16 years building for companies like TPG, iiNet and Monadelphous. That background means the technical side is covered. The specialisation in clinic compliance came from seeing exactly how many clinic sites were breaching rules that had been in place for years — and how few agencies knew the regulations well enough to fix them.
Regulations this work is governed by
- AHPRA Guidelines for advertising higher-risk non-surgical cosmetic procedures (effective 2 September 2025)
- TGA therapeutic goods advertising code under ss.42DL and 42DLB of the Therapeutic Goods Act 1989
- Section 133 of the National Law
Common questions about AHPRA-compliant clinic websites
What does the September 2025 AHPRA rule change mean for my clinic website?
The guidelines for advertising higher-risk non-surgical cosmetic procedures took effect 2 September 2025. They ban testimonials that relate to regulated procedures, restrict before/after imagery, prohibit time-limited offers and inducements, require 7-day cooling-off period language for relevant procedures, and ban language that trivialises risk. If your site was built before September 2025 and has not been reviewed, it almost certainly has breaches.
Can I show before and after photos on my clinic website under AHPRA?
Under the 2025 guidelines, before/after imagery for higher-risk non-surgical cosmetic procedures requires specific disclosures and cannot imply typical results. For surgical procedures, the guidelines are even more restrictive. Text-based outcome descriptions with appropriate disclaimers are the safer architecture.
Can my website name Botox or Dysport?
No. The TGA prohibits advertising therapeutic goods containing Schedule 4 substances to the general public under sections 42DL and 42DLB of the Therapeutic Goods Act 1989. Naming Botox, Dysport, Juvéderm, or any other Schedule 4 product on a publicly accessible page is prohibited, regardless of how it is framed.
What is the fine for breaching AHPRA advertising rules?
National Law s.133 carries penalties up to $5,000 per contravention for an individual and $10,000 for a body corporate per contravention. TGA infringement notices can reach $13,320 per contravention for individuals and $66,600 for corporate entities. Court-imposed civil penalties for multiple or aggravated breaches can be significantly higher.
How long does a compliance website build take?
Most compliance remediations take 2 to 3 weeks from brief to completion. A new compliant clinic website build takes 4 to 6 weeks depending on the scope. You get a milestone schedule before work starts.
Do you offer ongoing compliance monitoring?
Yes. AHPRA and TGA guidelines are reviewed and updated. Monthly retainer clients get their site checked against any rule changes as part of the engagement.
Find out what your clinic website is getting wrong.
Send us your URL. We record a Loom walkthrough flagging every compliance risk — free, no obligation, delivered within 5 business days.