Salesforce Marketing Cloud Consultant
Make Marketing Cloud
earn its licence.
I'm Vikas Thakur, a Salesforce Marketing Cloud consultant working with Australian businesses from Rockingham, WA. I set up, fix and connect Marketing Cloud so your campaigns run on automation instead of manual effort.
16 years
building for Australian businesses
Direct
you deal with Vikas
In-house
no outsourcing
Paying for a platform you only use for email.
Marketing Cloud can do far more than send newsletters. Without someone who knows it well, most teams stay on the basics while the manual work piles up.
Only the basics in use
Automation and journeys sit untouched while the team sends emails by hand.
Customer data in silos
Data spread across platforms makes personalised campaigns hard to build.
Hours on repeat tasks
Jobs that automation and Journey Builder should be doing.
Deliverability worries
Bounces, unsubscribes and a sender reputation nobody is watching.
Hands-on Marketing Cloud work.
Strategy, architecture and the build itself, so you get the full picture and not just one slice.
Setup and solution design
Platform setup and design fitted to your business model and what you want from marketing.
Marketo to SFMC migrations
Journeys, data extensions, assets and tracking moved across with as little disruption as possible.
Journey Builder
Welcome, lifecycle, cart abandonment, reactivation, nurture and loyalty programs.
SQL segmentation
SQL-based audience segments and data processing across Data Extensions.
Salesforce CRM integration
Real-time and scheduled sync with Sales Cloud or Service Cloud for one view of each customer.
API and SFTP data pipelines
Automated data flows between Marketing Cloud and the rest of your tools.
Consent and compliance
Australian Privacy Act, Spam Act and ACMA requirements built in from the start, not added later.
Deliverability and IP warm-up
IP warm-up, suppression management and bounce clean-up to protect your sender reputation.
Attribution and reporting
SendLog, UTM tracking and combined analytics extracts so you can see what marketing contributes.
What you should notice afterwards.
I can't promise specific percentages, because every list and platform is different. These are the things the work is aimed at.
Six steps from audit to launch.
Every project starts with a look at what you have now.
Discovery and audit
Review your marketing operations, data sources, journeys and goals, then write a roadmap.
Architecture design
Plan the data model, business unit structure, integrations and automations.
Platform configuration
Configure the instance, set up integrations, build data extensions and reusable templates.
Journey development
Build and test journeys, automations and campaigns, rolled out in stages.
Migration and testing
Move existing campaigns and data across and test before switching over.
Launch and tuning
Go live, keep watching performance, and train your team to run it.
The parts of Marketing Cloud I work in.
Pick the size of help you need.
Advice, a full build, or someone on call afterwards.
Strategic consulting
Strategy, architecture design and technical guidance, quoted to suit what you need.
Implementation projects
Fixed-price projects for a full SFMC setup or migration. Contact for a quote.
Ongoing support
Retainer packages for continued tuning, training and technical help.
About retainersOne person who sees the whole job.
Strategy and build together
Consulting, architecture and hands-on delivery from the same person, so nothing gets lost between them.
Solid data modelling
A strong grip on SFMC data architecture and Salesforce CRM connections, so what we build keeps working as you grow.
Multi-brand, multi-region
Complicated requirements turned into clear implementations you can maintain.
Documented handover
Clear documentation and training so your team can own what gets built.
The short answers.
How long does a Marketing Cloud setup take?
It depends on how much you need. A basic setup with email and Journey Builder is much quicker than several business units with many integrations and data migration. You get a timeline during discovery.
Do you work with businesses all over Australia?
Yes. Most work happens remotely over video, and on-site visits are possible in the major cities when needed.
Can Marketing Cloud connect to our other systems?
Yes. That includes Salesforce Sales and Service Cloud, e-commerce platforms such as Shopify, Magento and BigCommerce, CRMs, data warehouses and custom apps, using APIs, connectors and middleware.
What support do you offer after launch?
Flexible packages, including monthly retainers for tuning, troubleshooting, campaign work and advice. I also train your team and write documentation so day-to-day running is in your hands.
How do you handle Australian privacy law?
Consent management, unsubscribe handling, preference centres and data retention are set up to meet the Privacy Act and Spam Act, and the measures are documented.
Do you train our marketing team?
Yes. Training is included, with role-based sessions for marketers, administrators and developers, plus documentation and video tutorials.
Planning an SFMC setup, migration or clean-up?
I'll look over your current setup and tell you the quickest way forward. A short call, no obligation.