Vikas Thakur / / 7 min readGoogle confirmed in May 2026 it is testing ads inside AI Mode and AI Overviews for the healthcare vertical for the first time since blocking the category in October 2024. Phase one bans pinned assets and text disclaimers, the exact ad elements AHPRA's cosmetic guidelines expect a clinic to carry.
Vikas Thakur / / 7 min readGoogle restricts prescription drug terms in ads, landing pages and keywords, and requires certification for prescription drug services. Your conversion tag sends the landing page URL. If that URL names a Schedule 4 treatment, two separate problems fire at once.
Vikas Thakur / / 6 min readFrom July 22, 2026, Meta stopped auto-rejecting before/after and side-by-side imagery in cosmetic ads. AHPRA's advertising guidelines still ban that imagery outright for cosmetic procedures. A Meta-approved ad can still be a $120,000 breach.
Vikas Thakur / / 9 min readOn 4 August 2026 the TGA took Better Leaf, Better Life Aussie and their sole director to the Federal Court over advertising allegedly published on a website, social media pages and pamphlets. These are allegations only, but the case shows a regulator treating a website as the exhibit itself.
Vikas Thakur / / 6 min readThe TGA closed the loophole that let clinics advertise prescription-only treatments using generic terms like "wrinkle-reducing injections." New guidance names booking systems specifically. Three 2026 infringement cases show what non-compliance costs.
Vikas Thakur / / 7 min readAverage Meta Ads ThruPlay CPV in Australia is $0.04 in 2025, ranging from $0.02 for entertainment to $0.09 for finance. Full benchmark breakdown by industry, placement, and audience type for Australian advertisers.