Vikas Thakur / / 8 min readAustralian TikTok CPM sits between AU$4 and AU$22 depending on industry. Here are the real 2026 benchmarks for CPM, CPC, CTR, and conversion rates, with a direct comparison against Meta.
Vikas Thakur / / 7 min readAverage email open rate in Australia is 21.5% in 2025. Healthcare leads at 26.8%. Full breakdown by industry, send day, list size, and device type — sourced from 2.4 billion Australian sends.
Vikas Thakur / / 8 min readMeta Ads for Australian cosmetic clinics face two separate compliance layers after September 2025. AHPRA bans testimonials and before/after images. Meta's health advertising policies add further restrictions. Here is what still works, with compliant ad copy templates.
Vikas Thakur / / 8 min readAustralian cosmetic clinics are navigating the biggest advertising rule change in a decade. Testimonials and before/after images are banned across all channels. Here is a complete guide to what still works, including Google Ads, Meta Ads, SEO, and email.
Vikas Thakur / / 6 min readAverage patient acquisition cost for an Australian cosmetic clinic is $187 in 2025. Google Ads delivers the lowest CAC at $142. Meta Ads average $163. Referral and SEO beat all paid channels long-term. Full benchmarks by channel, clinic size, and service type.
Vikas Thakur / / 9 min readA 12-point audit checklist for Australian cosmetic clinic advertising compliance after AHPRA's September 2025 guideline amendments. Covers Google Ads, Meta Ads, website, Instagram, email, and Google Business Profile. Print and use.