Sharp thinking on web, software & growth.

$20K Instant Asset Write-Off 2025-26: Smart Tech Buys Before 30 June

Vikas Thakur / May 11, 2026 / 5 min read

The $20K instant asset write-off ends 30 June 2026. Every Australian business under $10M turnover can deduct websites, software, and dev tools in full this financial year. The threshold drops back to $1,000 on 1 July.

Website Costs Australia 2026: $5K–$25K Pricing Guide [SMB Data]

Vikas Thakur / May 10, 2026 / 21 min read

Discover exactly what Australian small businesses pay for websites in 2025. Complete breakdown of costs, hidden fees, and smart strategies to save 40-70% without compromising quality.

$60,000–$120,000 Fine Per Breach: AHPRA Cosmetic Clinic Advertising Rules 2025 [Compliance Guide]

Vikas Thakur / May 9, 2026 / 9 min read

AHPRA's September 2025 guidelines banned testimonials, before/after photos, and brand names for injectable substances. Penalty per breach under the Health Practitioner Regulation National Law is $60,000 for an individual and $120,000 for a body corporate. Here is what cosmetic clinics can still advertise — and how to do it compliantly.

Average Cost Per Click by Industry: Google Ads CPC Data (2025)

Vikas Thakur / Feb 21, 2026 / 5 min read

Legal ads cost $8.67 per click. E-commerce pays $1.16. That's a 650% gap on the same platform. Here are the actual CPC benchmarks for 23 industries in 2025, including Australian market rates.

What Percentage of Businesses Use Google Ads?

Vikas Thakur / Nov 17, 2025 / 16 min read

Discover shocking PPC adoption rates in Australia. 65% of SMBs now run paid ads, but most waste 61% of their budget on wrong keywords. Here's what Australian businesses actually spend and what really works.

Facebook Ads Benchmarks 2025: Shopping CTR Surged 146% [Industry Data]

Vikas Thakur / Nov 14, 2025 / 37 min read

The most expensive Facebook ad click costs $9.78 whilst the cheapest costs just $0.34—a staggering 29X difference. Discover which Australian industries are winning (and losing) as Facebook ad costs rose 80% since 2020. Complete performance data across 20+ industries.