Vikas Thakur / / 8 min readAustralian TikTok CPM sits between AU$4 and AU$22 depending on industry. Here are the real 2026 benchmarks for CPM, CPC, CTR, and conversion rates, with a direct comparison against Meta.
Vikas Thakur / / 5 min readLegal ads cost $8.67 per click. E-commerce pays $1.16. That's a 650% gap on the same platform. Here are the actual CPC benchmarks for 23 industries in 2025, including Australian market rates.
Vikas Thakur / / 16 min readDiscover shocking PPC adoption rates in Australia. 65% of SMBs now run paid ads, but most waste 61% of their budget on wrong keywords. Here's what Australian businesses actually spend and what really works.
![Facebook Ads Benchmarks 2025: Shopping CTR Surged 146% [Industry Data]](/assets/facebook-ads-benchmarks-2025-DWNLfm9o.png)
Vikas Thakur / / 37 min readThe most expensive Facebook ad click costs $9.78 whilst the cheapest costs just $0.34—a staggering 29X difference. Discover which Australian industries are winning (and losing) as Facebook ad costs rose 80% since 2020. Complete performance data across 20+ industries.
Vikas Thakur / / 37 min readDigital advertising crossed $1 trillion in 2024. These are the exact benchmarks, costs, and ROI data across 11 major platforms — PPC, social, display, programmatic — to help you build the right budget.