Vikas Thakur / / 5 min readLegal ads cost $8.67 per click. E-commerce pays $1.16. That's a 650% gap on the same platform. Here are the actual CPC benchmarks for 23 industries in 2025, including Australian market rates.
Vikas Thakur / / 16 min readDiscover shocking PPC adoption rates in Australia. 65% of SMBs now run paid ads, but most waste 61% of their budget on wrong keywords. Here's what Australian businesses actually spend and what really works.
Vikas Thakur / / 39 min readLegal pays $8.58 per click. E-commerce pays $1.16. Google Ads CPC rose 12.88% in 2025. Industry-by-industry breakdowns with Australian context — CTR, CPC, conversion rate, and ROAS across 23 sectors.