Tag: social media marketing

TikTok Ads Australia: 2026 Benchmarks CPM, CPC & CTR

Vikas Thakur / May 27, 2026 / 8 min read

Australian TikTok CPM sits between AU$4 and AU$22 depending on industry. Here are the real 2026 benchmarks for CPM, CPC, CTR, and conversion rates, with a direct comparison against Meta.

Facebook Ads Benchmarks 2025: Shopping CTR Surged 146% [Industry Data]

Vikas Thakur / Nov 14, 2025 / 37 min read

The most expensive Facebook ad click costs $9.78 whilst the cheapest costs just $0.34—a staggering 29X difference. Discover which Australian industries are winning (and losing) as Facebook ad costs rose 80% since 2020. Complete performance data across 20+ industries.