Vikas Thakur / / 9 min readAHPRA's Guidelines for advertising higher risk non-surgical cosmetic procedures set out 48 numbered rules across 9 categories, effective 2 September 2025, and every one applies to a Facebook or Instagram ad. Thirteen of those 48 rules name social media, hashtags, or algorithm boosting directly.
Vikas Thakur / / 7 min readAverage Meta Ads ThruPlay CPV in Australia is $0.04 in 2025, ranging from $0.02 for entertainment to $0.09 for finance. Full benchmark breakdown by industry, placement, and audience type for Australian advertisers.
Vikas Thakur / / 8 min readMeta Ads for Australian cosmetic clinics face two separate compliance layers after September 2025. AHPRA bans testimonials and before/after images. Meta's health advertising policies add further restrictions. Here is what still works, with compliant ad copy templates.
Vikas Thakur / / 6 min readAverage Meta Ads CPC in Australia is $1.47 in 2026, up 12% year-on-year. CTR benchmarks, CPM by industry, and cost-per-result data for Australian Facebook and Instagram advertisers. Pulled from 8,400+ Australian ad accounts.
![Facebook Ads Benchmarks 2025: Shopping CTR Surged 146% [Industry Data]](/assets/facebook-ads-benchmarks-2025-DWNLfm9o.png)
Vikas Thakur / / 37 min readThe most expensive Facebook ad click costs $9.78 whilst the cheapest costs just $0.34—a staggering 29X difference. Discover which Australian industries are winning (and losing) as Facebook ad costs rose 80% since 2020. Complete performance data across 20+ industries.