Vikas Thakur / / 5 min readAverage CPC for cosmetic clinic Google Ads in Australia ranges from $3.10 to $8.40 depending on treatment category and location. This benchmark report covers cost per click, click-through rate, conversion rate, and cost per consultation booking for injectable, skin, and body contouring campaigns under AHPRA's 2026 advertising rules.
Vikas Thakur / / 8 min readAustralian TikTok CPM sits between AU$4 and AU$22 depending on industry. Here are the real 2026 benchmarks for CPM, CPC, CTR, and conversion rates, with a direct comparison against Meta.
Vikas Thakur / / 7 min readAverage email open rate in Australia is 21.5% in 2025. Healthcare leads at 26.8%. Full breakdown by industry, send day, list size, and device type — sourced from 2.4 billion Australian sends.
Vikas Thakur / / 6 min readAverage patient acquisition cost for an Australian cosmetic clinic is $187 in 2025. Google Ads delivers the lowest CAC at $142. Meta Ads average $163. Referral and SEO beat all paid channels long-term. Full benchmarks by channel, clinic size, and service type.
Vikas Thakur / / 6 min readAverage Meta Ads CPC in Australia is $1.47 in 2026, up 12% year-on-year. CTR benchmarks, CPM by industry, and cost-per-result data for Australian Facebook and Instagram advertisers. Pulled from 8,400+ Australian ad accounts.
Vikas Thakur / / 5 min readAverage Google Display Network CPM is $2.80 in 2025. Australian GDN CPMs run $1.90–$3.20 — cheaper than US inventory. Full breakdown by industry, format, and targeting type.