Vikas Thakur / / 13 min readFive documented errors keep showing up in AI-generated summaries of AHPRA's cosmetic advertising rules, most of them traced to web content that has not caught up with the 2 September 2025 guideline changes.
Vikas Thakur / / 4 min readInteraction to Next Paint replaced First Input Delay as a Core Web Vital. A good score is 200 milliseconds or less at the 75th percentile, and it watches every click, tap and key press, not just the first one.
Vikas Thakur / / 4 min readLargest Contentful Paint should land within 2.5 seconds. web.dev splits it into four parts, with about 40% on the server response and about 40% on loading the main image or text, so fixes are easy to rank. Here is the order to work in.
Vikas Thakur / / 4 min readGoogle's Core Web Vitals have three pass marks, measured at the 75th percentile of page loads. Here are the exact numbers for LCP, INP and CLS, where to check them for free, and what Google says about ranking.
Vikas Thakur / / 12 min readGoogle's own guidelines say a solo practitioner should share one Business Profile with the practice, and only add a separate practitioner profile once two or more public-facing practitioners work from the same address. Here is the exact rule, the naming format Google requires, and how to check which structure your clinic or practice actually has.
Vikas Thakur / / 10 min readGoogle's Interaction to Next Paint metric has scored real-user responsiveness since 12 March 2024, and a booking calendar tap over 200 milliseconds fails it. Here is what the field data means for your widget's markup, and how to fix it.
