Vikas Thakur / / 9 min readMarketers report returns of $10 to $50 for every $1 they spend on email, according to Litmus's 2025 State of Email survey. Here are the real open rate, click rate, and spend numbers behind that figure, with sources for every one.
Vikas Thakur / / 8 min readJust 44.7% of Australian search and web traffic happened on mobile in July 2026, per StatCounter, down from 51.2% in April 2025 and well short of the 60%+ figure often quoted for mobile search. Here is what the current data actually shows.
Vikas Thakur / / 8 min readDental landing pages convert at a median of 4.3%, the lowest of any healthcare subcategory measured in Unbounce's 2024 Conversion Benchmark Report, which analysed over 57 million conversions. No Australian-specific dataset breaks out this figure for dental or cosmetic clinic websites, so here is the closest verified benchmark and what it means for a practice's booking flow.
Vikas Thakur / / 8 min readAustralian internet advertising hit $18.4 billion in 2025, growing 11.5% year-on-year. 46 data points covering ad spend, channels, social media, email, mobile, and SMB adoption for Australian businesses in 2026.
Vikas Thakur / / 8 min readAustralian cosmetic clinics are navigating the biggest advertising rule change in a decade. Testimonials and before/after images are banned across all channels. Here is a complete guide to what still works, including Google Ads, Meta Ads, SEO, and email.
Vikas Thakur / / 6 min readAverage Meta Ads CPC in Australia is $1.47 in 2026, up 12% year-on-year. CTR benchmarks, CPM by industry, and cost-per-result data for Australian Facebook and Instagram advertisers. Pulled from 8,400+ Australian ad accounts.
