Vikas Thakur / / 13 min readSection 133 of the National Law lets a clinic advertise a discount as long as the terms and conditions are stated in the ad itself. A separate rule bans certain discount mechanics outright, no matter what the terms say. Building a discount page means knowing which rule you are up against.
Vikas Thakur / / 8 min readAHPRA's advertising guidelines say higher risk cosmetic procedures must not be advertised in a way that exploits vulnerabilities or insecurities to increase demand. A countdown timer on a deposit page is a build decision that runs straight at that rule.
Vikas Thakur / / 13 min readAHPRA's higher-risk cosmetic procedure advertising guideline banned testimonials and set new page requirements from 2 September 2025. Here is the treatment page template that actually complies.
Vikas Thakur / / 8 min readAHPRA's guidelines, in effect from 2 September 2025, introduced a mandatory seven-day cooling off period for people under 18 having non-surgical cosmetic procedures. Most booking systems cannot express that rule at all. Here is what the flow has to do.
Vikas Thakur / / 9 min readA Meta Pixel on a cosmetic clinic booking page does not just count conversions. It transmits the URL, and a URL like /book/anti-wrinkle-injections carries a health inference about a named browser. Here is exactly what leaves the page, and how to stop it.
Vikas Thakur / / 8 min readMen's share of cosmetic procedures grew 6.3% worldwide in 2024 while women's fell 3.9%, according to ISAPS's survey of 2,975 surgeons across 32 countries. Women still account for 84.0% of all procedures. Australia performed 177,502 procedures that year, but no dataset breaks that figure down by patient age or gender.