Vikas Thakur / / 9 min readFrom 10 December 2026, the OAIC requires any organisation using personal information in automated decision-making to disclose it in their privacy policy. A clinic's auto-accepting booking widget, suitability quiz, or triage chatbot can fall inside that definition.
Vikas Thakur / / 9 min readThe TGA's 18 June 2026 guidance names business names, logos, booking systems, and price pages as advertising surfaces for prescription medicines, carrying penalties up to $16.5 million per breach for corporations. Here is the website self-audit it demands.
Vikas Thakur / / 7 min readGoogle confirmed in May 2026 it is testing ads inside AI Mode and AI Overviews for the healthcare vertical for the first time since blocking the category in October 2024. Phase one bans pinned assets and text disclaimers, the exact ad elements AHPRA's cosmetic guidelines expect a clinic to carry.
Vikas Thakur / / 9 min readThe TGA opened public consultation on rewriting the Therapeutic Goods Advertising Code on 9 July 2026, with submissions closing 3 September 2026. Two of the proposed changes are effectively front-end specs, not legal text, covering how prominently a mandatory statement must display and a brand new warning your treatment pages may need.
Vikas Thakur / / 8 min readTikTok's global Branded Content Policy, published 4 August 2026, bans paid creator posts for cosmetic clinics, cosmetic surgery, dental surgeries, teeth whitening and weight loss services from 31 August 2026. Any clinic running paid TikTok creator partnerships has 18 days from this post to move that traffic somewhere it owns.
Vikas Thakur / / 9 min readFrom 17 August 2026, Google Ads tightens how budget-limited Target CPA and Target ROAS campaigns hit their set target. Google's own example shows a $10 target CPA currently landing at $5 shifting back toward the full $10, which only helps a clinic if the conversions feeding that number are real bookings.