Vikas Thakur / / 9 min readThe Australian Dental Association's 2025 Consumer Survey of more than 25,000 Australians, published 31 July 2026, found 60% of respondents said social media influenced their decision to pursue cosmetic dental procedures. Here is what that means for a cosmetic dental practice's website and booking flow.
Vikas Thakur / / 6 min readFrom July 22, 2026, Meta stopped auto-rejecting before/after and side-by-side imagery in cosmetic ads. AHPRA's advertising guidelines still ban that imagery outright for cosmetic procedures. A Meta-approved ad can still be a $120,000 breach.
Vikas Thakur / / 6 min readThe TGA closed the loophole that let clinics advertise prescription-only treatments using generic terms like "wrinkle-reducing injections." New guidance names booking systems specifically. Three 2026 infringement cases show what non-compliance costs.
Vikas Thakur / / 12 min readAHPRA's before-and-after guideline for higher risk cosmetic procedures, effective 2 September 2025, does not ban the format outright. It sets six conditions, and breaching them carries a penalty of up to $120,000 per image. Here is exactly what is banned, what is conditionally allowed, and what consent a clinic needs before publishing one.
Vikas Thakur / / 8 min readA single AHPRA advertising breach carries a maximum penalty of $60,000 for an individual practitioner and $120,000 for a body corporate, under section 133 of the Health Practitioner Regulation National Law. Here's how the penalty is calculated, and why it multiplies fast.
Vikas Thakur / / 8 min readAHPRA's Cosmetic Surgery Hotline received 514 calls in the 2023-24 financial year, on top of 315 in its first partial year. Here is what the hotline has closed, who it has caught, and what it means for clinic advertising.