Vikas Thakur / / 8 min readAHPRA's guidelines for advertising higher risk non-surgical cosmetic procedures set seven specific rules for how a clinic must present risk, effective since September 2, 2025. Breaching them is a National Law advertising offence carrying a penalty of up to $120,000 per breach.
Vikas Thakur / / 8 min readThe TGA requested removal of more than 13,700 unlawful therapeutic goods ads in the 2024-25 financial year, then published updated social media guidance on 5 November 2025 confirming comments, hashtags, tags and closed Facebook groups all count as advertising. For cosmetic clinics, the compliance perimeter now runs past the website into every comment thread and private group a staff member posts in.
Vikas Thakur / / 9 min readA 2022 amendment to the Health Practitioner Regulation National Law lifted the maximum testimonial-breach penalty twelvefold, to $60,000 for an individual and $120,000 for a body corporate. AHPRA's cosmetic procedure guidelines, effective 2 September 2025, then tightened the rule further for social media influencers.
Vikas Thakur / / 13 min readAHPRA's higher-risk cosmetic procedure advertising guideline banned testimonials and set new page requirements from 2 September 2025. Here is the treatment page template that actually complies.
Vikas Thakur / / 12 min readSince 2 September 2025, AHPRA's advertising guideline has required higher-risk non-surgical cosmetic procedures to be classified as adult content when advertised on social media, so under-18 audiences cannot see the ad. The rule sits on the advertisement, not the page it links to, which changes what your build needs to check.
Vikas Thakur / / 9 min readOn 4 August 2026 the TGA took Better Leaf, Better Life Aussie and their sole director to the Federal Court over advertising allegedly published on a website, social media pages and pamphlets. These are allegations only, but the case shows a regulator treating a website as the exhibit itself.