Vikas Thakur / / 9 min readAHPRA's September 2025 guidelines require a mandatory 7-day cooling off period before higher risk cosmetic procedures. This changes what you can advertise — urgency-based promotions, same-day bookings, and discounts tied to appointment dates are now in breach territory.
Vikas Thakur / / 9 min readAHPRA's September 2025 guidelines changed the rules on before and after photos for cosmetic clinics. Here is exactly what is banned, what is allowed, and how to audit your existing content before a $60,000-per-breach penalty lands.
Vikas Thakur / / 9 min readCosmetic clinics can still run Google Ads in 2026, but AHPRA's September 2025 guidelines and Google's own health advertising policies both restrict what you can say. This guide covers approved headline structures, restricted keywords, landing page requirements, and age-gating for injectable advertising.
![$60,000–$120,000 Fine Per Breach: AHPRA Cosmetic Clinic Advertising Rules 2025 [Compliance Guide]](/assets/ahpra-cosmetic-clinic-marketing-4DeEN0QF.png)
Vikas Thakur / / 9 min readAHPRA's September 2025 guidelines banned testimonials, before/after photos, and brand names for injectable substances. Penalty per breach under the Health Practitioner Regulation National Law is $60,000 for an individual and $120,000 for a body corporate. Here is what cosmetic clinics can still advertise — and how to do it compliantly.