Marketing

GLP-1 Use Up 10x in Australia: Cosmetic Surgery [2026]

Vikas Thakur / Jul 11, 2026 / 9 min read

GLP-1 medication sales in Australia rose from 57,941 units a month in 2020 to 496,875 by April 2025, almost a tenfold jump, according to UNSW researchers. Full data on what that's doing to body-contouring surgery demand.

AHPRA Cosmetic Fines: $60,000 Per Breach Explained

Vikas Thakur / Jul 10, 2026 / 8 min read

A single AHPRA advertising breach carries a maximum penalty of $60,000 for an individual practitioner and $120,000 for a body corporate, under section 133 of the Health Practitioner Regulation National Law. Here's how the penalty is calculated, and why it multiplies fast.

Cosmetic Surgery Hotline: 514 Calls in a Year Revealed

Vikas Thakur / Jul 9, 2026 / 8 min read

AHPRA's Cosmetic Surgery Hotline received 514 calls in the 2023-24 financial year, on top of 315 in its first partial year. Here is what the hotline has closed, who it has caught, and what it means for clinic advertising.

AHPRA Advertising Complaints Hit 380 a Year: Data

Vikas Thakur / Jul 8, 2026 / 7 min read

AHPRA logged 380 advertising complaints in 2022/23, alongside 65 non-compliance findings from a targeted cosmetic surgery audit and 315 calls to its new complaints hotline. Here is what the numbers mean for clinic advertising risk.

85% of Dental Websites Breach AHPRA Ad Rules: Study [2026]

Vikas Thakur / Jul 7, 2026 / 7 min read

A peer-reviewed 2023 study of 192 Australian dental practice websites found 85% breached at least one AHPRA advertising requirement, led by false or misleading claims at 52%. Full breakdown of the findings and what a compliant dental website looks like under the 2025 rules.

Cosmetic Injectables Australia: $4.6B Market Revealed

Vikas Thakur / Jul 3, 2026 / 5 min read

Australia's facial injectable market hit US$3.1B (A$4.6B) in 2024 and is forecast to reach US$9.08B by 2030, according to Grand View Research. Here is the full data breakdown and what it means for clinic marketing.