Vikas Thakur / / 13 min readGoogle Analytics 4 does not log or store IP addresses by default, but Enhanced Measurement still sends the full page URL on every event, and a URL like /book/dermal-fillers carries the same kind of health inference the OAIC targeted in its June 2026 tracking-pixel determinations. Six settings, checked in the right order, change how much of that leaves your property.
Vikas Thakur / / 13 min readA third-party scripts inventory is a written list of every external script on your website, what each one sends, and where it goes. Most clinic and dental practice sites carry scripts nobody has checked against the Australian Privacy Principles, and the fix starts with a browser tab, not a lawyer.
Vikas Thakur / / 7 min readGoogle restricts prescription drug terms in ads, landing pages and keywords, and requires certification for prescription drug services. Your conversion tag sends the landing page URL. If that URL names a Schedule 4 treatment, two separate problems fire at once.
Vikas Thakur / / 9 min readA Meta Pixel on a cosmetic clinic booking page does not just count conversions. It transmits the URL, and a URL like /book/anti-wrinkle-injections carries a health inference about a named browser. Here is exactly what leaves the page, and how to stop it.