Vikas Thakur / / 9 min readInstagram reached 15.2 million Australians, 56% of the population, by late 2025. AHPRA's guidelines for advertising higher risk cosmetic procedures treat every one of those posts the same as a paid ad, including comments, Stories and private groups.
Vikas Thakur / / 8 min readThe TGA requested removal of more than 13,700 unlawful therapeutic goods ads in the 2024-25 financial year, then published updated social media guidance on 5 November 2025 confirming comments, hashtags, tags and closed Facebook groups all count as advertising. For cosmetic clinics, the compliance perimeter now runs past the website into every comment thread and private group a staff member posts in.
Vikas Thakur / / 9 min readThe Australian Dental Association's 2025 Consumer Survey of more than 25,000 Australians, published 31 July 2026, found 60% of respondents said social media influenced their decision to pursue cosmetic dental procedures. Here is what that means for a cosmetic dental practice's website and booking flow.
Vikas Thakur / / 6 min readAHPRA's advertising guidelines apply to Instagram, Facebook, TikTok, and all other social media platforms used by Australian cosmetic clinics. This guide covers what posts, Stories, Reels, and TikTok content are permitted after the September 2025 rule changes, including the ban on testimonials, before/after content, and substance brand names.