Vikas Thakur / / 8 min readAustralia's cosmetic dentistry market was worth USD 369.2 million in 2022 and is forecast to hit USD 1,119.4 million by 2030, a 14.9% CAGR, according to Grand View Research. Full segment and procedure breakdown.
![85% of Dental Websites Breach AHPRA Ad Rules: Study [2026]](/assets/ahpra-cosmetic-dentistry-advertising-CH-AE8rx.png)
Vikas Thakur / / 7 min readA peer-reviewed 2023 study of 192 Australian dental practice websites found 85% breached at least one AHPRA advertising requirement, led by false or misleading claims at 52%. Full breakdown of the findings and what a compliant dental website looks like under the 2025 rules.
Vikas Thakur / / 6 min readCosmetic dentists and dental clinics advertising teeth whitening, veneers, Invisalign, and smile makeovers in Australia are subject to AHPRA's advertising guidelines under the Dental Board. The September 2025 amendments banning testimonials, before/after imagery, and outcome claims apply equally to dental advertising as they do to medical cosmetic procedures.