Vikas Thakur / / 7 min readAHPRA logged 380 advertising complaints in 2022/23, alongside 65 non-compliance findings from a targeted cosmetic surgery audit and 315 calls to its new complaints hotline. Here is what the numbers mean for clinic advertising risk.
![85% of Dental Websites Breach AHPRA Ad Rules: Study [2026]](/assets/ahpra-cosmetic-dentistry-advertising-CH-AE8rx.png)
Vikas Thakur / / 7 min readA peer-reviewed 2023 study of 192 Australian dental practice websites found 85% breached at least one AHPRA advertising requirement, led by false or misleading claims at 52%. Full breakdown of the findings and what a compliant dental website looks like under the 2025 rules.
Vikas Thakur / / 6 min readMedical-grade skincare clinics (aesthetician clinics, skin clinics, cosmetic nurse clinics) in Australia operate in a specific AHPRA compliance zone: some services are regulated, some are not, and the rules differ by practitioner registration type. This guide covers compliant marketing for skincare clinics that sell prescription-adjacent products and regulated treatments alongside unregulated facials and peels.
Vikas Thakur / / 6 min readA full AHPRA advertising compliance audit and remediation for a cosmetic clinic costs between $2,400 and $8,200 depending on clinic size, volume of existing non-compliant content, and the number of advertising channels in use. This guide breaks down the cost components and compares them against the $60,000–$120,000 per-breach penalty exposure.
Vikas Thakur / / 6 min readCosmetic dentists and dental clinics advertising teeth whitening, veneers, Invisalign, and smile makeovers in Australia are subject to AHPRA's advertising guidelines under the Dental Board. The September 2025 amendments banning testimonials, before/after imagery, and outcome claims apply equally to dental advertising as they do to medical cosmetic procedures.
Vikas Thakur / / 6 min readAHPRA's advertising guidelines apply to Instagram, Facebook, TikTok, and all other social media platforms used by Australian cosmetic clinics. This guide covers what posts, Stories, Reels, and TikTok content are permitted after the September 2025 rule changes, including the ban on testimonials, before/after content, and substance brand names.