Vikas Thakur / / 8 min readOptometry advertising in Australia carries a fine of up to $120,000 per breach for a body corporate under Section 133 of the National Law, the same rule that applies to every AHPRA-registered profession. The Optometry Board of Australia confirms the increased penalty scale has applied in every jurisdiction, including WA, since July 2024.
Vikas Thakur / / 13 min readSection 133 of the National Law says a time-limited offer is fine as long as its terms and conditions are stated. A separate 2025 advertising guideline says urgency itself can breach a practitioner's duty of care, and disclosure does not fix that. A clinic that only adds terms and conditions has closed one exposure and left the other open.
Vikas Thakur / / 8 min readThe Medical Board of Australia's cosmetic surgery advertising guideline took effect on 1 July 2023. AHPRA and 15 National Boards did not publish an equivalent rulebook for cosmetic injectables until 2 September 2025, a 26-month gap. A clinic advertising both procedure types has to satisfy two separate documents at once.
Vikas Thakur / / 13 min readSection 133 of the National Law lets a clinic advertise a discount as long as the terms and conditions are stated in the ad itself. A separate rule bans certain discount mechanics outright, no matter what the terms say. Building a discount page means knowing which rule you are up against.