Vikas Thakur / / 9 min readThe TGA's 18 June 2026 guidance names business names, logos, booking systems, and price pages as advertising surfaces for prescription medicines, carrying penalties up to $16.5 million per breach for corporations. Here is the website self-audit it demands.
Vikas Thakur / / 13 min readSection 133 of the National Law lets a clinic advertise a discount as long as the terms and conditions are stated in the ad itself. A separate rule bans certain discount mechanics outright, no matter what the terms say. Building a discount page means knowing which rule you are up against.
Vikas Thakur / / 7 min read16.1% of Australians delayed or skipped a dental visit due to cost in 2024-25, according to the ABS Patient Experience Survey released 18 November 2025. That is down from 17.6% in 2023-24, but still higher than the cost-delay rate for GP visits, specialist appointments or hospital care.
Vikas Thakur / / 8 min readAHPRA's advertising guidelines say higher risk cosmetic procedures must not be advertised in a way that exploits vulnerabilities or insecurities to increase demand. A countdown timer on a deposit page is a build decision that runs straight at that rule.
Vikas Thakur / / 7 min readGoogle confirmed in May 2026 it is testing ads inside AI Mode and AI Overviews for the healthcare vertical for the first time since blocking the category in October 2024. Phase one bans pinned assets and text disclaimers, the exact ad elements AHPRA's cosmetic guidelines expect a clinic to carry.
Vikas Thakur / / 7 min readGoogle restricts prescription drug terms in ads, landing pages and keywords, and requires certification for prescription drug services. Your conversion tag sends the landing page URL. If that URL names a Schedule 4 treatment, two separate problems fire at once.