Tag: ga4

6 GA4 Events Every Clinic Site Needs (2 Create Risk)

Vikas Thakur / Sep 1, 2026 / 12 min read

Google Analytics 4 fires some events automatically and needs others built by hand, and one of the six a clinic booking funnel depends on can echo a treatment name straight into a tracking parameter. Here is which six to set up, and which two need a second look before they ship.

GA4 on a Clinic Website: The Six Settings That Reduce Exposure

Vikas Thakur / Aug 31, 2026 / 13 min read

Google Analytics 4 does not log or store IP addresses by default, but Enhanced Measurement still sends the full page URL on every event, and a URL like /book/dermal-fillers carries the same kind of health inference the OAIC targeted in its June 2026 tracking-pixel determinations. Six settings, checked in the right order, change how much of that leaves your property.