Vikas Thakur / / 9 min read53% of mobile visitors abandon a page that takes longer than three seconds to load, according to Google's mobile speed research. Here is the current data on page speed and conversion rate, from Core Web Vitals pass rates to what a one-second delay costs an e-commerce checkout.
Vikas Thakur / / 8 min readLanding pages written at a 5th to 7th grade reading level convert at 11.1%, 56% higher than 8th to 9th grade copy and more than double the 5.3% rate of professional-level writing, per Unbounce's 2024 Conversion Benchmark Report. Here is what that means for a cosmetic clinic's booking pages.
Vikas Thakur / / 8 min readDental landing pages convert at a median of 4.3%, the lowest of any healthcare subcategory measured in Unbounce's 2024 Conversion Benchmark Report, which analysed over 57 million conversions. No Australian-specific dataset breaks out this figure for dental or cosmetic clinic websites, so here is the closest verified benchmark and what it means for a practice's booking flow.
Vikas Thakur / / 6 min readAustralian cosmetic clinic websites average 3.2% conversion rate from organic visitor to consultation booking. Clinics with optimised booking flows hit 7.1%. This guide covers the specific conversion improvements that work within AHPRA's advertising restrictions, without using testimonials, outcome claims, or before/after imagery.