Vikas Thakur / / 13 min readFive documented errors keep showing up in AI-generated summaries of AHPRA's cosmetic advertising rules, most of them traced to web content that has not caught up with the 2 September 2025 guideline changes.
Vikas Thakur / / 8 min read12% of Australians now name an AI tool as their main way of finding information online, up from 5% a year earlier, according to Telsyte's 2026 Australian AI Study. Only half of those AI answers send a click back to a website. Here is the adoption and referral traffic data behind the shift, with sources.
Vikas Thakur / / 14 min readHealthcare AI Overview coverage hit 88% of tracked keywords by December 2025, the highest of any vertical BrightEdge measures. Here's what that saturation level changes about how a cosmetic clinic or dental practice needs to build its treatment and FAQ pages.
![Backlinks Needed to Rank Google 2025: ChatGPT Era Analysis [SEO Data]](/assets/backlinks-google-chatgpt-ranking-BI-djUvw.png)
Vikas Thakur / / 18 min readThe numbers tell different stories. Google needs 200-500 quality backlinks for competitive keywords, but ChatGPT operates on fundamentally different principles with only 12% URL overlap. Here's what the research reveals about optimising for both platforms.