Vikas Thakur / / 8 min readHealth and finance search queries trigger a Google AI Overview more than 65% of the time, the highest rate of any category Otterly.ai tracks, against under 25% for e-commerce product queries. This post breaks down AI Overview coverage by industry using Otterly.ai's 2026 tracking data and Semrush's 10 million-plus keyword study, with the exact source and date behind every figure.
Vikas Thakur / / 11 min readHealthcare pages get cited inside a Google AI Overview only 24% of the time even when they rank in the organic top 10, and the content AI Overviews prefer to quote is the same confident, superlative language AHPRA bans in cosmetic advertising.
Vikas Thakur / / 8 min read68.01% of Google searches in the United States ended without a click in the first four months of 2026, up from 60.45% in 2024, according to SparkToro's analysis of Similarweb data. Google holds 88.22% of the Australian search market, so this shift changes what shows up above your listing here too.
Vikas Thakur / / 14 min readHealthcare AI Overview coverage hit 88% of tracked keywords by December 2025, the highest of any vertical BrightEdge measures. Here's what that saturation level changes about how a cosmetic clinic or dental practice needs to build its treatment and FAQ pages.
Vikas Thakur / / 9 min readAI Overviews cut the top-ranking Google result's click-through rate by 34.5% within a year of their US rollout, according to a 300,000-keyword Ahrefs study. Pew Research separately found people click a normal search result only 8% of the time when an AI summary appears, against 15% without one. Here is the underlying click data, month by month, with sources.