Vikas Thakur / / 11 min readA tracking pixel that fires on a booking confirmation, an intake form or a patient portal page sends a health inference, not a marketing metric. Here is which pages to exclude and the three enforcement patterns that actually survive a new page being added.
Vikas Thakur / / 13 min readGoogle Analytics 4 does not log or store IP addresses by default, but Enhanced Measurement still sends the full page URL on every event, and a URL like /book/dermal-fillers carries the same kind of health inference the OAIC targeted in its June 2026 tracking-pixel determinations. Six settings, checked in the right order, change how much of that leaves your property.
Vikas Thakur / / 10 min readHealth service providers reported 225 data breach notifications in 2025, more than any other sector, according to the OAIC. Here is where a clinic or dental practice website creates that exposure and what to fix in the build.
Vikas Thakur / / 9 min readA Meta Pixel on a cosmetic clinic booking page does not just count conversions. It transmits the URL, and a URL like /book/anti-wrinkle-injections carries a health inference about a named browser. Here is exactly what leaves the page, and how to stop it.