Tag: google tag manager

Server-Side Tagging for Clinics: Cutting Direct Vendor Access to Health Data

Vikas Thakur / Sep 28, 2026 / 13 min read

A standard client-side tag sends visitor data straight from the browser to Google, Meta and every other vendor you have installed, no stop in between. Server-side tagging inserts your own server as that stop. Here is how the architecture actually works, what it does and does not fix, and what it costs to run.

How to Exclude Pages From Your Clinic Pixel Tracking

Vikas Thakur / Sep 19, 2026 / 11 min read

A tracking pixel that fires on a booking confirmation, an intake form or a patient portal page sends a health inference, not a marketing metric. Here is which pages to exclude and the three enforcement patterns that actually survive a new page being added.