Tag: customer acquisition cost

16-Month SaaS CAC Payback Period: The 2025 Benchmark Data

Vikas Thakur / Oct 21, 2026 / 12 min read

The median SaaS CAC payback period is 16 months in 2025, according to Benchmarkit's SaaS Performance Metrics report. That is down from 18 months in 2024, and deal size still matters, though not in the simple straight-line way most benchmarks assume.

SaaS CAC Payback Falls to 16 Months in 2025

Vikas Thakur / Oct 19, 2026 / 8 min read

The median SaaS CAC payback period fell to 16 months in 2025, down from 18 months in 2024, per a 342-company Aleph and Benchmarkit study. This report breaks down CAC payback, CAC ratio, LTV:CAC and acquisition cost by funding stage.