16-Month SaaS CAC Payback Period: The 2025 Benchmark Data
Vikas Thakur / / 12 min readThe median SaaS CAC payback period is 16 months in 2025, according to Benchmarkit's SaaS Performance Metrics report. That is down from 18 months in 2024, and deal size still matters, though not in the simple straight-line way most benchmarks assume.