Google's 17 Aug 2026 Bid Change Exposes Bad Conversion Data
Vikas Thakur / / 9 min readFrom 17 August 2026, Google Ads tightens how budget-limited Target CPA and Target ROAS campaigns hit their set target. Google's own example shows a $10 target CPA currently landing at $5 shifting back toward the full $10, which only helps a clinic if the conversions feeding that number are real bookings.