$138,600: Hismile Fined for Staff Posing as Shoppers
Vikas Thakur / / 9 min readThe ACCC confirmed on 12 June 2026 that Hismile paid $138,600 across seven infringement notices, partly because the "random shoppers" reacting to its products in social videos were its own employees. The same pattern shows up in autoplay reels and review widgets on dental and cosmetic clinic websites every day.