Vikas Thakur / / 8 min readHealth and finance search queries trigger a Google AI Overview more than 65% of the time, the highest rate of any category Otterly.ai tracks, against under 25% for e-commerce product queries. This post breaks down AI Overview coverage by industry using Otterly.ai's 2026 tracking data and Semrush's 10 million-plus keyword study, with the exact source and date behind every figure.
Vikas Thakur / / 8 min read68.01% of Google searches in the United States ended without a click in the first four months of 2026, up from 60.45% in 2024, according to SparkToro's analysis of Similarweb data. Google holds 88.22% of the Australian search market, so this shift changes what shows up above your listing here too.
Vikas Thakur / / 9 min readAI Overviews cut the top-ranking Google result's click-through rate by 34.5% within a year of their US rollout, according to a 300,000-keyword Ahrefs study. Pew Research separately found people click a normal search result only 8% of the time when an AI summary appears, against 15% without one. Here is the underlying click data, month by month, with sources.
Vikas Thakur / / 7 min read46% of all Google searches in Australia have local intent. Google Business Profile gets 5x more clicks than the website link for local queries. 43 local SEO benchmarks for Australian businesses in 2026.
![How Many Backlinks Do Top-Ranking Pages Have [100K URL Study 2025]](/assets/backlinks-study-australia-BalOlvB3.png)
Vikas Thakur / / 23 min readThe No.1 position commands 3.8x more backlinks than positions 2-10 combined. Analysis of 100,000+ URLs reveals shocking truths about ranking requirements, with 95% of pages having zero backlinks yet some still managing to rank. Here's the complete data breakdown Australian businesses need.
![74% Buy Backlinks But Won't Admit It [2025 Survey Data]](/assets/percentage-websites-buy-backlinks-BpxHjtec.png)
Vikas Thakur / / 26 min read74% of professional link builders admit buying backlinks when surveyed anonymously, yet only 30% confess publicly. This investigation compiles every available statistic on the $1.3 billion backlink buying industry projected to reach $4.2 billion by 2033.
