AI Overviews Cut Clicks 34%: Search Impact Data
Vikas Thakur / / 9 min readAI Overviews cut the top-ranking Google result's click-through rate by 34.5% within a year of their US rollout, according to a 300,000-keyword Ahrefs study. Pew Research separately found people click a normal search result only 8% of the time when an AI summary appears, against 15% without one. Here is the underlying click data, month by month, with sources.