AHPRA Strengthened Its Influencer Ad Ban on 2 September 2025
Vikas Thakur / / 9 min readAHPRA's guidelines for higher risk non-surgical cosmetic procedures, in effect from 2 September 2025, explicitly strengthen the ban on testimonials from social media influencers. A separate federal rule already banned paid influencer testimonials for the treatments themselves since 1 January 2022, and the regulator reaffirmed it in a 2026 consultation.