Tag: cosmetic clinic marketing

Why Google Blocks 'Botox' From Ad Copy And Pages

Vikas Thakur / Oct 22, 2026 / 12 min read

Google's restricted drug terms policy stops Australian cosmetic clinics using prescription drug names in Google Ads copy and on the linked landing page. Here is what the policy allows, what it blocks, and how certification changes the keyword side of the equation.

Cosmetic Clinic Patient Acquisition Cost Australia 2025: CAC by Channel

Vikas Thakur / May 16, 2026 / 6 min read

Average patient acquisition cost for an Australian cosmetic clinic is $187 in 2025. Google Ads delivers the lowest CAC at $142. Meta Ads average $163. Referral and SEO beat all paid channels long-term. Full benchmarks by channel, clinic size, and service type.