Tag: conversion tracking

Google Ads Conversion Tags and What Your Clinic Site Leaks

Vikas Thakur / Aug 16, 2026 / 7 min read

Google restricts prescription drug terms in ads, landing pages and keywords, and requires certification for prescription drug services. Your conversion tag sends the landing page URL. If that URL names a Schedule 4 treatment, two separate problems fire at once.

Google's 17 Aug 2026 Bid Change Exposes Bad Conversion Data

Vikas Thakur / Aug 11, 2026 / 9 min read

From 17 August 2026, Google Ads tightens how budget-limited Target CPA and Target ROAS campaigns hit their set target. Google's own example shows a $10 target CPA currently landing at $5 shifting back toward the full $10, which only helps a clinic if the conversions feeding that number are real bookings.