
87% Read Reviews Before Buying: Australia Stats 2026
87% of consumers read online reviews for local businesses, according to BrightLocal's Local Consumer Review Survey of US consumers in 2020, a figure that has since climbed to 97% by 2026. Australian-specific data shows a related pattern: 41% of Australian shoppers check reviews as an online safety precaution, per Power Retail's 2025 Ecommerce Payments Experience Report of 1,031 Australian consumers.