SaaS CAC Payback Falls to 16 Months in 2025
Vikas Thakur / / 8 min readThe median SaaS CAC payback period fell to 16 months in 2025, down from 18 months in 2024, per a 342-company Aleph and Benchmarkit study. This report breaks down CAC payback, CAC ratio, LTV:CAC and acquisition cost by funding stage.