Dark Patterns to Remove From Your Booking Funnel by 2027
Vikas Thakur / / 14 min readFrom 1 July 2027, the Competition and Consumer Amendment (Unfair Trading Practices) Act 2026 prohibits conduct that manipulates a consumer or unreasonably distorts the environment in which they decide, and law firm analysis of the Act names false urgency, confirm shaming and hidden cancellation menus as the kind of conduct it targets. As at 30 September 2026 the Act has passed but not commenced, so this guide covers which booking funnel patterns to remove before then, and which are already a live enforcement risk under existing consumer law.