68% of Google Searches Get Zero Clicks in 2026 (AU Guide)
Vikas Thakur / / 8 min read68.01% of Google searches in the United States ended without a click in the first four months of 2026, up from 60.45% in 2024, according to SparkToro's analysis of Similarweb data. Google holds 88.22% of the Australian search market, so this shift changes what shows up above your listing here too.