AHPRA's Adult Content Rule: What It Means for Your Build
Vikas Thakur / / 12 min readSince 2 September 2025, AHPRA's advertising guideline has required higher-risk non-surgical cosmetic procedures to be classified as adult content when advertised on social media, so under-18 audiences cannot see the ad. The rule sits on the advertisement, not the page it links to, which changes what your build needs to check.